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CLIENT:  &OR Collective

Services :  Naming, Creative Positioning,  Visual Identity, Art Direction, Product Developement, Web Design, Content Creation

The clothing industry accounts for xx of all global carbon emissions–a staggering truth that calls for a total overhaul of the way we think about clothing and fashion itself.  On top of the industry's effect on the planet, fashion saw a major shift in the way we dress amidst the pandemic and a worldwide work-from-home mandate. &Or Collective launched in 2020 as an answer to the above, introducing ADAPTIVEWEAR to the world: clothing made for all your and/or's, with a mind for the planet.

Voyce was brought in by &OR's founders to help navigate the brand's purpose with industry research, and creative strategic position which lead to the brand's name, brand voice, visual identity and launch creative. 

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Brand launching Spring 2021

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