creative strategy, concept, and design
CLIENT: &OR Collective
Services : Creative Positioning, Visual Identity, Creative Direction, Web Design, Packaging
HERE TO HEAL
The wellness CBD industry is not so well. Rife with brands, snake oil, and stellar formulations sitting side by side, it is up the the curious consumer to discern between effective and defunct.
Calyx is an industry pioneer and passionate proponent of plant-based medicine, and while it is was their mission to help heal the brand needed some of their own help to clarify and bring transparency to the forefront of their ethos - from storytelling to packaging.
POWER OF THE HEIRARCHY
The reimagined CALYX brand concept and design system is led by a strong information hierarchy that combines both straightforward categorization of products and benefit based photography - to establish clarity in an industry where it is often hard to find.
BOLD AND BALANCED
This reimagining of the Calyx world aims to take reign of the industry with confidence and clarity through a carefully selected combination of typography, smart copy, colour codes, and intimate observational photography. A visual language that speaks to all humans, and helps to normalize wellness into everyday speak.
